Leon Palmer

Eating, Sleeping and Dreaming the Web since 1994

So, as the kids today would say, I began working the Web back in the late nineteen hundreds.

When I started, there were no classes to take.

I started teaching myself HTML during four days of spring rains which kept me indoors and away from my outdoor painting job.

I quickly became very excited by the unlimited possibilites of the Web. While working in the home improvement field I saw an amazing potential for an online contractor referral service and informative Web pages to complement and surpass the capabilities of newspaper, magazine, and telephone book ads.

My first major challenge came during a local business expo. I approached a local business owner with the idea of a Web site for his business. I was shaken by his immediate dismissal. He wanted nothing to do with a "world wide" anything, as his business was NOT global. It was only after I got home that I thought of the argument I should have been prepared for. I should have asked if he had a phone. Then I would have reminded him that anyone in the world, could, theoreticlaly, communicate with him by phone. Next I should have asked if he ever sent or receivd mail. Again, I could have discussed the global implications. Had I been prepared, I easily could have pointed our that he was, in fact, already using two "world wide" services and that it was simply a matter of how these services were utilized.

Today, who doesn't have a Web site for their business? Oh and, by the way... Angies List, right? I missed out on that one.

So I kept reading, learning, and experimenting. Within three years I was working in the area of non-profit healthcare, furthring the depth and breadth of my Web skills, knowledge, and capabilities. I am always learning. Being able to apply and contribute continualy brings me joy and satisfaction.

Eating

Sleeping

Dreaming
the Web

Resume

Leon Palmer
166 Locktown-Sergeantsville Rd, Stockton, NJ 08559
Home: 908.806.4058 - Cell: 908.246.8524
leon at leonpalmer dot net

PROFESSIONAL SUMMARY

A well rounded Web professional who will contribute to the success of your organization's Web initiatives through the use of strong organizational, analytical, technical and interpersonal skills combined with a broad and in-depth understanding of how the traditional disciplines of communications, marketing, and information technology are interwoven to maximize the potential of the Web's unique characteristics and capabilities.

QUALIFICATIONS AND EXPERIENCE

Social Media - Twitter, Facebook, LinkedIn, Instagram, YouTube, Periscope, TikTok

CMS - Ektron, Convio Luminate, SharePoint, MojoPortal, WordlPress, Drupal, Plone

Web Analysis - Raw log file properties management, generation and interpretation of log file analysis reports, Google Analytics, Google Trends, Google Ads

Web Design - DreamWeaver, PhotoShop, Visio, MS Office, CSS, Cross Browser Compatibility, Usability, and Accessibility (WAI and 508), Image Optimization, Responsive and Adaptive Design

Web Development - HTML, XHTML, ASP, ASP.Net, VBScript, VB.Net, Visual Studio.Net, MSSQL (Tables, Elements, Stored Procedures, Views, etc.), XML, JavaScript, jQuery, jQuery Mobile, Plone, MojoPortal, Ektron CMS, SharePoint Foundation 2010, SharePoint Online, PHP, Drupal, WordPress, MySql, Code Validation and Optimization

Web Management - MS Project, Domain Name Management, SSL Digital Certificates, Content Management, Committee and Team Leadership, Search Engine Optimization, Search Engine Marketing, File and Database Backup

Web Support - MS Server 2000-2016, IIS4,5,6,7,8, Apache, FTP, Custom error pages, SharePoint Foundation 2010, SharePoint Online, Utilization of Content Delivery Network

PROJECT EXPERIENCE HIGHLIGHTS

Maintaining Google Ads Click-Through Rate through Google Grants greater thant 9.5%

Developed and implemented online donation forms via Blackbaud's Online Express

Provided oversite of web activities performed by temp, part-time, and intern staff for Easterseals New Jersey

Provided accessibility, SEO, and image optimization guideline trainings for Easterseals New Jersey content providers

Designed and developed additional microsites For Easterseals New Jersey on WordPress Platform

NJ Packaging Services
FileSave Imaging
Easterseals NJ Solutions
Markell Counseling
On the Other Side

Implemented MailChimp email platform for system wide email marketing

Created design templates
Provided training to contributors including accessibility and image optimization guidelines

Rebuilt Easterseals New Jersey's state-wide Intranet to transition from a site with one username and password comprised of static html pages with hundreds of MS Word, Excel, PowerPoint, and Pdf documents, to a secure and manageable content and document management system

Installed SharePoint Foundation and SQL Express on Windows 2008 Server when challenged with limited system funding
Implemented Forms Based Authentication when challenged with a larger percentage of state-wide employees not being part of the organization's Active Directory
Created and implemented a custom design to eliminate the "SharePoint" look and feel
Provided necessary training for users to upload and maintain their own content/documents

Worked to transition Intranet from self-hosted SharePoint Foundation 2010 to SharePoint Online maintaining original structure and design while eliminating the need for a separate username and password database.

Designed and developed microsites for Easterseals New Jersey workshop packaging service with separate adaptive mobile site developed with jQuery Mobile

Implemented online PHP store with PayPal integration for Easterseals New Jersey employees to purchase branded apparel

Applied custom design to WordPress to integrate blog features seamlessly into three existing Easterseals New Jersey microsites

Installed PHP based custom URL shortener on Windows 2008 server and designed custom default landing page for Easterseals New Jersey short URL

Rebuilt Eastereals New Jersey's Board of Directors Extranet

Installed MojoPortal content management system
Customized new look and feel including responsive design for desktop and mobile usage
Met the challenge of providing content and document management capabilities, with no additional expenses, greater security, and less complexity than SharePoint

Worked hand in hand with the CIO and Vice President of Nursing to establish an Internet Strategy Task Force for the Hunterdon Healthcare System, a community based Integrated Health Care Delivery System

Leveraged my position within the task force to build the necessary consensus to utilize in-house resources to overhaul the system's Web site

Effectively led the re-engineering of the system's Web site with minimal additional staffing (1 full-time Web Analyst and 1 part-time content coordinator)

Used log file analysis to guide new navigation scheme, easier access to popular content, site search results ranking, and improvement of search engine results placement
Doubled readership and increased average time spent on site
Decreased download time
Led heuristic usability evaluation and consumer usability studies to determine final design
Adhered to deadline mandated by Hospital Administrators "Critical Success Factors"
Completed project under budget and at a cost significantly less than costs proposed by outside vendors
Separated content from presentation to facilitate future design changes
Maintained adherence to coding standards as outlined by the World Wide Web Consortium (W3C)
Facilitated use of site by persons with disabilities in accordance with nationally recognized Accessibility guidelines
Transformed third party XML Health Content and customized to direct users to related system services
Successfully integrated third party Human Resources application

Upon completion of project, assumed chairmanship and restructuring of task force as an advisory committee to more effectively utilize the expertise of members

Upgraded site to utilize Ektron.net enterprise content management system

Developed Intranet Web applications for tracking personnel status, service recovery, and internal and external Web projects integrating Active Server Pages with Adobe Acrobat, MSSQL Server, and SMTP

Implemented Windows based authentication and authorization
Combined Windows based authentication with database authorization
Integrated Web forms with Adobe Acrobat to provide printed forms exactly as users were accustomed to
Integrated with Novell GroupWise E-mail system for notification of Human Resources, Security Department, Information Services, and department heads
Utilized SQL Server Data Transformation Services to Export data to Excel spreadsheet for analysis

Developed event calendar application to allow content owners to simultaneously populate Web site, Intranet and hospital lobby kiosk

Designed and developed scrolling kiosk display of daily events for hospital lobby
Implemented submission, review and publish workflow process
Implemented security to allow users to submit and approve content for off-site locations

Provided Networked Computer System for Same Day Surgical Center

Installed Server, Workstations and printers
Installed Applications and MSSQL Server
Implemented backup procedures and provided daily support

EMPLOYMENT HISTORY

Web Developer
- Involved in overall direction of all projects related to internal and external Web presence
Easterseals New Jersey, East Brunswick NJ, 2011 - Present

Webmaster
- Involved in overall direction of all projects utilizing Web technology
Hunterdon Medical Center, Flemington, NJ, 2001 - 2010

Project Analyst
- Assist CIO on Special Projects (e.g., Disaster Recover and Y2K)
Hunterdon Medical Center, Flemington, NJ, 1998 - 2001

Secretary
- Supported two nationwide grant funding programs
Center for Healthcare Strategies, Princeton, NJ, 1997

Owner
- Project Management, Accounting, Advertising, Human Resources, Sales, etc.
My Mother's Son, Decorative Painting/Paperhanging, Stockton NJ, 1986 - 1996

Painter / Forman
Rainieri and Son, Hopewell, NJ, 1978 - 1985

Pharmacy Technician
Hunterdon Medical Center, Flemington NJ, 1972 - 1977